Customer experience refers to the overall perception and feelings that a customer has about a company, brand, product, or service based on their interactions and experiences with it. It encompasses every touchpoint and interaction that a customer has with a company, including browsing their website, purchasing a product or service, and interacting with customer service representatives.

A positive customer experience is essential for building customer loyalty and trust, and it can lead to increased sales and positive word-of-mouth referrals. Companies can improve the customer experience by focusing on factors such as product quality, customer service, ease of use, and personalized communication. By providing a seamless and positive customer experience, businesses can build long-term relationships with their customers and differentiate themselves from their competitors.