Customer experience is layered and consists of several components. Here are some of the layers that make up the customer experience:

1. Brand Experience: The overall perception and feeling a customer has about a brand, including its values, mission, and messaging.
2. Customer Service Experience: The interactions and experiences a customer has with a company’s customer service representatives or support team, including how they are treated and the solutions offered to their issues.
3. User Experience: The overall experience a customer has while using a product or service, including ease of use, functionality, and accessibility.
4. Emotional Experience: The emotional response a customer has to a brand or product, which can include feelings of joy, excitement, frustration, or disappointment.
5. Physical Experience: The physical environment or atmosphere in which a customer interacts with a brand or product, including store layout, product displays, and packaging.
6. Value Experience: The perceived value a customer receives from a product or service, including quality, pricing, and benefits.

All of these layers are interconnected and contribute to the overall customer experience. It is important for businesses to pay attention to each layer and ensure that they are providing a positive experience at every touchpoint in order to build customer loyalty and trust.